What messaging will best resonate with your target market and stand out from the noise? Develop an Ideal Marketing Message . . . and then go use it everywhere!
How does your marketing message measure up through the lens of:
If that is a word - it means how unique your messaging is in a sea of lukewarm marketing messages. Does it stand out?
Solve a Problem
Like it or not, we are all in the business of problem-solving, and if you can speak to the most pressing problems of your target market - you've got something.
Does it Promote
Found the perfect message . . . but it's not in alignment with your business? Then it's not the perfect message!
Your marketing messages need to promote how you do business and be in alignment with the way you get things done.