Ideal Clients are the Key to Growth

Sometimes the best way to chart a path forward is to look back. Develop an Ideal Client profile based on past clients . . . and then go find more of them!

How are your client's through the lens of:

Time

You can't make more of it, so spend it wisely. How do your clients treat your time?

Do they respect your time? Does the time invested outweigh the opportunity cost?

Value

Some clients provide more value than others.

Do they haggle on price? Pay on time? Are they profitable or do they bring some other value?

Project

Not all projects are created equal. Some move your business forward and others don't.

How have past projects turned out? Are you doing work you enjoy?